Year
2025
Client
self
Category
Branding
Product Duration
2 Weeks
Luvoid is a conceptual beauty brand that redefines modern cosmetics with a bold yet refined visual identity. Created for a new generation of skincare and beauty consumers, Luvoid speaks to confidence, clarity, and self-expression. The brand name itself is a blend of luminous and void, evoking a sense of contrast — between softness and strength, simplicity and statement.
Luvoid’s branding leans into sleek minimalism paired with vibrant accent colors and assertive typography. The logo is clean and geometric, designed for versatility across packaging, digital media, and environmental applications. The overall art direction balances clinical freshness with emotional warmth — it feels modern but not cold, premium but not distant.
At its core, Luvoid is about claiming space — for individuality, for imperfection, for quiet power. It challenges conventional beauty branding tropes by centering honesty over illusion, presence over perfection. Every visual element is designed to support that philosophy: understated, authentic, and quietly bold.
Luvoid stands for a new kind of beauty — one that doesn't ask for permission. The brand embraces duality and nuance, encouraging users to show up as they are. From identity to packaging, Luvoid is designed to feel like clarity in the chaos — a modern ritual wrapped in confident design.
